In these times of economic difficulties businesses are under increasing pressure to cut costs. As our current government well knows it is always hard to decide which items of spending are necessary and which ones you can do without. Whatever decision you make it is bound to be unpopular with some people and you will never find an easy way.
So what do you do? Do you stop Juper Financing Marketing activities? Do you stop free coffee and biscuits in the canteen? Or do you go the whole hog and start laying people off. To be frank, if you are the owner of a business, your position in this case is unenviable.
One thing you can do to make it easier is to show solidarity with your employees. If they are having to face changes that they do not like, share in their hardships and be seen to do so. If they have to go without a bonus, make sure that you announce the same for yourself.
Another suggestion is that, while you must surely make spending cuts, do not cut things that do not save much money – but which are good for morale. Back to the coffee and biscuits.
The money it will save you if you get rid of them will not go far. But the damage you can cause in morale will be priceless.
